Session
How to prepare for packaging legislation that could impact the bottom line
Tuesday, April 23, 2024
11:30 AM - 12:00 PM
Court
Food brands have less than 2 years to make preparations for when they are mandated to implement Canada’s new Front of Pack (FOP) warning symbol in 2026. The Health Canada labels will indicate which products contain high levels of nutrients of public health concern. Pigeon’s Stephane Crevier & Rebecca Lyttle believe there is great opportunity in recipe innovation, refined brand positioning, revamped packaging design and enhanced product and packaging sustainability. In this session, Crevier & Lyttle share ways that you can use omni-channel marketing to focus on the positive key elements of your brand's message and build trust, all while still complying with the new requirement.
Featuring:
Stéphane Crevier
VP, Brand Strategy and Growth
PIGEON
Rebecca Lyttle
Senior Strategist
PIGEON
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