Session

The forces keeping marketers up at night (and how to get some rest)

Tuesday, April 23, 2024
9:30 AM - 10:10 AM
Court

FMCG is called fast-moving for a reason, but never have things moved at quite a pace than today. Fluctuations in consumer demand. Splintering media and supply chain disruptions. The rapid rise and risk of AI. Skill gaps and talent shortages. Marketers are dealing with painfully complex market dynamics where things don’t always go to plan. In this session, brand leaders come together to discuss actionable strategies they’re applying in order to survive and thrive in a world of change.