Connecting with cost-conscious consumers through a sustainability lens

Monday, April 22, 2024
2:00 PM - 2:30 PM

Consumer demand for authenticity, transparency and a commitment to fulfilling a brand's purpose has never been more pressing. In this session, Hellmann's Canada will demonstrate how the brand is utilizing its purpose of reducing food waste as a strategic marketing tool through the "Make Taste, Not Waste" platform. The session will include a deep dive into the inner workings of key omnichannel marketing campaigns and the integrated strategies that were taken to position mayonnaise as a key ingredient for Canadians to curb their food waste.


Nicole Hutinec
Associate Brand Manager
Hellmann's Canada

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