Simple, seamless, shoppable. That is the best way to look at the emerging behaviour of Canadians discovering new products and engaging with brands through the TV. In fact, according to Roku’s recent Video-on-Demand Evolution 2024 study: 17% of streamers have scanned a QR code from the TV screen, 13% have downloaded a promoted app, and 10% have entered personal details into the TV to receive offers. Hear the latest insights around Shoppable TV and see how brands like Doordash, Coca-Cola, Walmart, Starbucks and more are using Roku’s scannable video, ok-to-email, ok-to-text and ok-to install formats to nurture brand awareness with personalized campaigns, and introduce interactivity to be the brand of choice at the moment of purchase.

Featuring:

Belinda Baugniet
Manager International Marketing
Roku Inc

Joyce Lee
Head of Product Marketing
Roku International

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