Special Presentation: TV: The next shoppable screen

Tuesday, April 23, 2024
12:30 PM - 1:00 PM

Simple, seamless, shoppable. That is the best way to look at the emerging behaviour of Canadians discovering new products and engaging with brands through the TV. In fact, according to Roku’s recent Video-on-Demand Evolution 2024 study: 17% of streamers have scanned a QR code from the TV screen, 13% have downloaded a promoted app, and 10% have entered personal details into the TV to receive offers. Hear the latest insights around Shoppable TV and see how brands like Doordash, Coca-Cola, Walmart, Starbucks and more are using Roku’s scannable video, ok-to-email, ok-to-text and ok-to install formats to nurture brand awareness with personalized campaigns, and introduce interactivity to be the brand of choice at the moment of purchase.


Belinda Baugniet
Sr. Manager, Sales Marketing, Canada
Roku Inc

Joyce Lee
Head of Product Marketing
Roku International

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