Session
How OLG is refreshing its retail-dominant brand for a digital-friendly audience
Tuesday, April 23, 2024
3:10 PM - 3:40 PM
Court
With the lottery industry undergoing change, Lotto Max set out to answer how an omnichannel brand platform can be adapted to suit the needs of the evolving category and reach a younger audience – one who mostly shops online and typically associates lottery with in-store. In this session, OLG shares how its using retail channels more creatively and cohesively to revolutionize lottery play and reach a more diverse audience.
Featuring:
Shelley Brown
Chief Strategy Officer
FCB Toronto
Melissa Finley
Director National Draw Based Games
OLG
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