How OLG is refreshing its retail-dominant brand for a digital-friendly audience

Tuesday, April 23, 2024
3:10 PM - 3:40 PM

With the lottery industry undergoing change, Lotto Max set out to answer how an omnichannel brand platform can be adapted to suit the needs of the evolving category and reach a younger audience – one who mostly shops online and typically associates lottery with in-store. In this session, OLG shares how its using retail channels more creatively and cohesively to revolutionize lottery play and reach a more diverse audience.


Shelley Brown
Chief Strategy Officer
FCB Toronto

Melissa Finley
Director National Draw Based Games

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