Advisory Board

Eva Salem

SVP, Marketing & Brand
Canadian Tire

An innovative and entrepreneurial marketing executive with a proven track record for delivering award-winning creative and strong results, Eva Salem is the vice president of marketing for Canadian Tire Retail. Salem oversees the Canadian Tire marketing team, where she is responsible for brand building, creative ideation, and marketing initiatives for Canada’s most beloved retailer. 

She spent the early years of her career in the heart of the cosmetics industry in New York City with some of the world’s most important brands, including Estee Lauder, Clinique, and L’Oreal. 

Prior to joining Canadian Tire, Salem founded Canada’s first high-end, brand-driven maternity store, Belly, growing a $20,000 investment into more than $1-million in sales in its first year. 

Salem holds a business degree from Western University’s Ivey School of Business.  Eva lives in Toronto with her husband and three children.

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