Loyalty and the experience economy

Monday, April 22, 2024
11:15 AM - 12:00 PM

Are traditional loyalty programs losing their luster? More than just to save a buck, shoppers are looking for personalized experiences that build a deeper connection with a brand. More companies are adding tiers to their programs, offering workshops, access to VIP perks, exclusive events, gamification, while some are even tying rewards to ESG causes. This session looks at how brands and retailers are embracing the experience economy and tech to drive personalization at scale (and go beyond discounts and points).


Sean Claessen
Chief Strategy Officer
Bond Brand Loyalty


Robin Hassan
Canada Head of Digital Marketing Media Commerce and In House Agency
Unilever Canada

Ryan Markle
SVP, Loyalty
Loblaw Companies Ltd

De'ana Torresan
Director, Customer Engagement & Loyalty
IKEA Canada

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