Session
Get up to speed: A marketer’s guide to data collaboration
Tuesday, April 23, 2024
1:15 PM - 1:45 PM
Court
In an effort to level-set the industry’s understanding of the retail and commerce media landscape in Canada, long-time strategist Evan Wood and former PepsiCo director Kevin Lacey will share their analysis of the conversations they’re having with marketers currently exploring (and succeeding in) the space. As networks and channels grow at a breakneck pace, their aim is to remove confusion and offer strategies so that brand leaders feel confident in where to put their ad dollars.
Featuring:
Kevin Lacey
SVP, Sales Team Leader (CPG)
Environics Analytics
Evan Wood
EVP and Chief Strategy and Transformation Officer
Environics Analytics
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