Speaker Kevin Lacey

Kevin Lacey

SVP, Sales Team Leader (CPG)

Environics Analytics

Kevin brings over 25 years of sales and insights experience in Consumer Packaged Goods (CPG).

Through his 23 years at PepsiCo, Kevin had the opportunity to work across food and beverage categories and to manage and work with customers across all channels. His experience at PepsiCo includes 7 years leading the Category Insights Team for beverages, where he collaborated with retailers to implement insights-led solutions to drive joint business plan results.

Kevin’s mandate as Senior Vice President and Sales Team Leader of the CPG team is to work with Environics Analytics’ (EA) clients and strategic partners to help them become more data-driven, leveraging deeper insights and practical applications that get measurable results. This includes leveraging clients’ first-party data in combination with EA’s databases (including big data) to better understand and profile customers, quantify the market potential, locate high-value prospects and activate the insights across the enterprise, including in digital and traditional media.

Kevin holds degrees from Queen’s University, the University of Windsor and York University.

Speaking at: Get up to speed: A marketer’s guide to data collaboration

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