Speaker Melissa Finley

Melissa Finley

Director National Draw Based Games

OLG

Melissa is an industry vet having worked in marketing for over 16 years. She’s spent a great deal of her career at OLG, working across various product offerings, always looking to drive sales and grow playership. Over that time, she’s been a part of the modernization of OLG and launched some of their biggest brands and new games. With an audience base that is so diverse, essentially all 18+ Ontarians, she knows you need to adapt strategies to various mindsets and cultures to propel brands forward, which she’s successfully done on LOTTO MAX, Canada’s largest lottery, multiple times.

Speaking at: How OLG is refreshing its retail-dominant brand for a digital-friendly audience