Agenda - Connected Commerce Forum 2024

Agenda

Monday, April 22

8:30 AM

Registration + Networking Breakfast

8:45 AM

Special Presentation: Navigating a shift toward the open internet

Sponsored by

Court

Join The Trade Desk's Mike Rusk as he identifies meaningful trends and opportunities that exist within the "open internet," using data from the company's latest research. Rusk will walk through changes in consumer behaviour and media consumption, and explore how advertisers can best connect with internet users across streamers and other entertainment platforms.

Featuring:

Mike Rusk
Lead Associate Account Director
The Trade Desk Canada Inc

9:35 AM

Opening Remarks

Court

Featuring:

Jason Dubroy, Chair
Founder
The Commercery

9:40 AM

The global forces shaping retail business

Court

WGSN identifies the global shifts that will impact and disrupt your industry, exploring the driving forces across society, technology, the environment, politics, industry and creativity. Join WGSN Senior Strategist of Insights, Cassandra Napoli, to uncover the need-to-know strategies to future-proof your business as we take a deep dive into the factors that will shape the macroeconomic and retail landscape in the years ahead.


Featuring:

Cassandra Napoli
Senior Strategist of Insights
WGSN

10:25 AM

The future is (already) here: What does AI have in store for retail next?

Court

Nothing is off limits when it comes to the potential of AI. Merchandising and retail marketing are already being disrupted. From inventory tracking and demand forecasting to virtual product placement and personalized styling, the possibilities are abundant. Using real-world examples of AI in action within and outside of aisles, this session will also share five things to expect from the tech in the next five years. 

Featuring:

Tim Ringel
Global CEO
Meet The People

11:00 AM

Networking Break

11:15 AM

Loyalty and the experience economy

Court

Are traditional loyalty programs losing their luster? More than just to save a buck, shoppers are looking for personalized experiences that build a deeper connection with a brand. More companies are adding tiers to their programs, offering workshops, access to VIP perks, exclusive events, gamification, while some are even tying rewards to ESG causes. This session looks at how brands and retailers are embracing the experience economy and tech to drive personalization at scale (and go beyond discounts and points).

Moderating:


Sean Claessen
Chief Strategy Officer
Bond Brand Loyalty

Featuring:

Robin Hassan
Canada Head of Digital Marketing Media Commerce and In House Agency
Unilever Canada

Ryan Markle
SVP, Loyalty
Loblaw Companies Ltd

De'ana Torresan
Director, Customer Engagement & Loyalty
IKEA Canada

12:00 PM

Lunch & Shopper Innovation + Activation Awards

Court

Join us for lunch, trophies, and Connected Commerce intel as we celebrate the plans and partnerships that embody the best new thinking in retail innovation, activation and shopper marketing.

1:30 PM

How the cost-of-living crisis is impacting consumer behaviour

Court

According to NielsenIQ, 2024 is a “watchout year.” Growth is slowing as inflation tames, but the damage to consumer spending power is done and it will need some time to recover. This session looks at consumer research that relates to the economy and how shopper decisions are being impacted by the current cost-of-living crisis.

Featuring:

Nick Gibson
SMB Team
NielsenIQ

2:00 PM

Connecting with cost-conscious consumers through a sustainability lens

Court

Consumer demand for authenticity, transparency and a commitment to fulfilling a brand's purpose has never been more pressing. In this session, Hellmann's Canada will demonstrate how the brand is utilizing its purpose of reducing food waste as a strategic marketing tool through the "Make Taste, Not Waste" platform. The session will include a deep dive into the inner workings of key omnichannel marketing campaigns and the integrated strategies that were taken to position mayonnaise as a key ingredient for Canadians to curb their food waste.


Featuring:

Nicole Hutinec
Associate Brand Manager
Hellmann's Canada

2:30 PM

Networking Break

2:45 PM

Tackling the omnichannel opportunity through unified commerce

Court

With the ever-changing landscape of both physical and digital customer touchpoints, the opportunity for brands to reach customers in the omnichannel retail space has never been more complex. In this presentation, Jeremy Vianna of Advance powered by Loblaw will dive into the world of unified commerce, and walk us through how Advance is tackling the challenge of connecting with customers in an omnichannel world.

Featuring:

Jeremy Vianna
VP, GM Audience and Ad Products
Advance Powered by Loblaw

3:15 PM

Shopping with remotes: How CTV wants to ride the retail media wave

Court

The golden age of stream-vertising is upon us, shaping the future of shopping and advertising. Opportunities for brands to advertise on connected TV and streaming platforms are growing. Join us as media buyers and marketers discuss the proliferation of the space and how the combination of shopper data and TV advertising will impact the future of omnichannel. 

Moderating:


Sonia Carreno
President & CEO
IAB Canada

Featuring:

Caroline Bergeron
SVP, Digital and Data Solutions
Horizon Media Canada

Robin LeGassicke
Managing Director Digital
Cairns O'Neil

Sarah Thompson
President, Media
Dentsu Media

3:55 PM

Closing Remarks

Court

Featuring:

Jason Dubroy, Chair
Founder
The Commercery

Tuesday, April 23

8:30 AM

Registration + Networking Breakfast

9:25 AM

Opening Remarks

Court

Featuring:

Matt Kohler, Chair
Managing Director
McCain

Robin Neufeld, Chair
Director of Business Marketing
Advance powered by Loblaw

9:30 AM

The forces keeping marketers up at night (and how to get some rest)

Court

FMCG is called fast-moving for a reason, but never have things moved at quite a pace than today. Fluctuations in consumer demand. Splintering media and supply chain disruptions. The rapid rise and risk of AI. Skill gaps and talent shortages. Marketers are dealing with painfully complex market dynamics where things don’t always go to plan. In this session, brand leaders come together to discuss actionable strategies they’re applying in order to survive and thrive in a world of change. 

Moderating:


Matt Kohler
Managing Director
McCain

Featuring:

Ola Machnowski
VP, Marketing
Hershey Canada Inc

Leslie Malcolm
VP Marketing
Molson Coors Canada

Lisa Reid
Commercial Operations Leader of Beauty Care
Procter & Gamble Inc

10:10 AM

Shifting perceptions of a legacy brand through a new consumption lens

Court

Ricola is 93-year-old cough drop brand that has long been associated with the cough and cold season – offering soothing relief for coughs and sore throats during the winter months. But when the pandemic hit, the brand’s sales took a hit, as fewer people were getting sick. The brand needed to pivot. This need led to the introduction of a new usage occasion: everyday voice care. This new positioning sparked additional pivots, in how the brand connects and engages with consumers online, product innovations, as well as a more fulsome DTC purchase offering. In this session, learn how a legacy brand doubled its market share in just four years, and changed the way people think about – and use – Ricola.


Featuring:

Jacquie Kostuk
Director, Creative Strategy
FUSE Create

Alok Ummat
Director of Marketing
Ricola

10:40 AM

Networking Break

11:00 AM

The inner workings of Metro's retail partnerships and programs

Court

Join Metro's Jonathan Gendreau as he outlines the expanding opportunities across all of the retailer's banners when it comes to engaging in unified commerce, as well as the benefits of its MOI loyalty program and what it has to offer brands within its retail media network. Don't miss this opportunity to have your questions answered and learn how your brand can benefit from strategic partnerships with the Canadian retailer.


Featuring:

Jonathan Gendreau
VP, eCommerce and Digital Strategy
Metro

11:30 AM

How to prepare for packaging legislation that could impact the bottom line

Court

Food brands have less than 2 years to make preparations for when they are mandated to implement Canada’s new Front of Pack (FOP) warning symbol in 2026. The Health Canada labels will indicate which products contain high levels of nutrients of public health concern. Pigeon’s Stephane Crevier & Rebecca Lyttle believe there is great opportunity in recipe innovation, refined brand positioning, revamped packaging design and enhanced product and packaging sustainability. In this session, Crevier & Lyttle share ways that you can use omni-channel marketing to focus on the positive key elements of your brand's message and build trust, all while still complying with the new requirement.

Featuring:

Stéphane Crevier
VP, Brand Strategy and Growth
PIGEON

Rebecca Lyttle
Senior Strategist
PIGEON

12:00 PM

Lunch & Networking

Court

12:30 PM

Special Presentation: TV: The next shoppable screen

Sponsored by

Court

Simple, seamless, shoppable. That is the best way to look at the emerging behaviour of Canadians discovering new products and engaging with brands through the TV. In fact, according to Roku’s recent Video-on-Demand Evolution 2024 study: 17% of streamers have scanned a QR code from the TV screen, 13% have downloaded a promoted app, and 10% have entered personal details into the TV to receive offers. Hear the latest insights around Shoppable TV and see how brands like Doordash, Coca-Cola, Walmart, Starbucks and more are using Roku’s scannable video, ok-to-email, ok-to-text and ok-to install formats to nurture brand awareness with personalized campaigns, and introduce interactivity to be the brand of choice at the moment of purchase.

Featuring:

Belinda Baugniet
Sr. Manager, Sales Marketing, Canada
Roku Inc

Joyce Lee
Head of Product Marketing
Roku International

1:15 PM

Get up to speed: A marketer’s guide to data collaboration

Court

In an effort to level-set the industry’s understanding of the retail and commerce media landscape in Canada, long-time strategist Evan Wood and former PepsiCo director Kevin Lacey will share their analysis of the conversations they’re having with marketers currently exploring (and succeeding in) the space. As networks and channels grow at a breakneck pace, their aim is to remove confusion and offer strategies so that brand leaders feel confident in where to put their ad dollars.

Featuring:

Kevin Lacey
SVP, Sales Team Leader (CPG)
Environics Analytics

Evan Wood
EVP and Chief Strategy Officer
Environics Analytics

1:45 PM

Unpacking Kenvue and Walmart Connect's retail collaboration

Court

In this session, Walmart Connect and Kenvue explore best practices and emerging strategies for harnessing the full power of retail media as part of the omnichannel shopper journey. Join the retailer's Meaghan Brophy and Jessica Walker as they share tactics for successful campaigns within retail media as it continues to prove its strength across the marketing funnel.



Moderating:


Caroline Moul
President
PHD Canada, a division of Omnicom Canada corp

Featuring:

Meaghan Brophy
Senior Director of Sales
Walmart Connect

Jessica Walker
Senior Leader of eCommerce Media & Retail Partnerships
Kenvue

2:15 PM

Networking Break

2:35 PM

Finding opportunities in the midst of retail change

Court

Today's evolving retail landscape provides unique opportunities for those who can keep up with the speed of change. But how do you know what they actually are? Retail expert Jason Dubroy will walk through the nature and notion of opportunity itself, and how to apply it to gain advantage in an ever changing retail landscape. The session will explore the “Two Types of Opportunity,” the formula for “Opportunity Creation,” and live examples showcasing the applications of AI, business intelligence, and "gut feelings" in the modern retail environment that will have immediate application for today and moving forward. 

Featuring:

Jason Dubroy
Founder
The Commercery

3:10 PM

How OLG is refreshing its retail-dominant brand for a digital-friendly audience

Court

With the lottery industry undergoing change, Lotto Max set out to answer how an omnichannel brand platform can be adapted to suit the needs of the evolving category and reach a younger audience – one who mostly shops online and typically associates lottery with in-store. In this session, OLG shares how its using retail channels more creatively and cohesively to revolutionize lottery play and reach a more diverse audience.


Featuring:

Shelley Brown
Chief Strategy Officer
FCB Toronto

Melissa Finley
Director National Draw Based Games
OLG

3:40 PM

Closing Remarks

Court

Featuring:

Matt Kohler, Chair
Managing Director
McCain

Robin Neufeld, Chair
Director of Business Marketing
Advance powered by Loblaw